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EveryFish

Fishing festivals, about 5 Jan 2027

New Year tuna auction at Toyosu

The first auction of the year at Tokyo's Toyosu market, where a single bluefin tuna can fetch a record price.

The first auction of the year at Tokyo's wholesale fish market is held at dawn, usually on 5 January, and the top bluefin tuna is bought as a mark of prestige, often by a sushi chain. The auction moved from Tsukiji to the new Toyosu market in 2018. In January 2026 a 243 kg Pacific bluefin from Ōma in Aomori sold for 510 million yen, a record. The prices say little about the everyday market, but the auction is a ritual of the Japanese New Year and draws wide coverage.

Still to be written: Pacific bluefin tuna, Southern bluefin tuna.

The weekly digest

Every Monday: the fish of the day, new pages on EveryFish, and the conferences and anniversaries of the week ahead.